MCA GOLF Tells Players to Get Ready For TENSEI™ AV RAW

Carlsbad, CA – (May 1, 2020) – Drawing on the success of TENSEI™ AV Blue, MCA Golf is now launching a full TENSEI™ AV RAW Series in Blue, White and Orange profiles.

“TENSEI™ AV RAW carries forward everything players loved about TENSEI™ AV Blue, but now provides a more complete range for fitting,” says Mark Gunther, Vice President of Sales and Marketing for MCA GOLF. “We also created new RAW design that gives players a visual cue to remind them of the power and control these shafts put in their hands.”

The RAW look reveals the Aluminum Vapor (AV) Coated Weave in the butt end of the shaft that provides added stability and gives “AV” its name. Power transfers straight from the hands through the ball for consistent, long-launching ball flight.

TENSEI™ AV RAW White shafts can already be found in the bags of Tour pros. With a stiffer tip and low-launch profile they fit the needs of stronger players. TENSEI™ AV RAW Blue provides a more mid-launch profile, while also featuring Mitsubishi’s Straight Flight Weighting (SFW) System in the TENSEI™ AV RAW Blue 55 models.

TENSEI™ AV RAW Orange is a “counter-balanced” shaft meant for players wanting to make specific performance adjustments. The natural balance point of the shaft is shifted higher giving players the opportunity to move the balance point back by altering shaft length or adding weight to the clubhead.

“Within all of these options we can now fit huge variety of players into this unique AV product,” says Gunther. “These are shafts that players wanted to see and that we are proud to deliver.”

TENSEI™ AV RAW Series are ideal for players who want a consistent launch with a feeling of greater stability and control throughout the swing. They will be available through MCA GOLF authorized retailers and dealers nationwide starting June 1, 2020, with a suggested retail price of $300 USD for A, R, S, X flex shafts and $400 USD for TX flex shafts.


Weights and flexes:

TENSEI™ AV RAW Blue – 55 (A, R, S, X) / 65 (R, S, X, TX) / 75 (R, S, X, TX) / 85 (TX)

TENSEI™ AV RAW White – 65 (S, X, TX) / 75 (S, X, TX) / 85 (S, X, TX)

TENSEI™ AV RAW Orange – 55 (R, S, X) / 65 (R, S, X, TX) / 75 (R, S, X, TX) / 85 (TX)



TENSEI™ AV RAW Blue – Mid Launch and Mid Spin

TENSEI™ AV RAW White – Low Launch and Low Spin

TENSEI™ AV RAW Orange – Mid Launch and Low Spin

TENSEI™ AV RAW Orange (TX Flex) – Low Launch and Low Spin


Technologies Featured:


Our Low Resin Content (L.R.C.) prepreg contains up to 15% more carbon fiber and 13% less resin than traditional prepregs. This allows for a higher density of carbon fibers, producing added strength and feel without adding additional weight.



Produced by coating a thin and tight weave with aluminum vapor in a vacuum-sealed chamber, the AV Coated Weave functions to reduce shaft ovaling at impact and improve energy transfer.



Our expertise in creating thousands of versions of carbon fiber and resin combinations gives us the ability to create unique high-performance materials designed to deliver exactly what our engineers require to make our ultra-lightweight, high-performance shafts.




MCA GOLF, INC. is a wholly owned subsidiary of Mitsubishi Chemical Holdings Corporation, dedicated to designing and developing high performance composite golf shafts for discerning golfers everywhere. MCA GOLF, INC. leverages its own resources and raw materials through vertical integration, which gives it a competitive advantage. Over the years, it has been a leading supplier of premium composite golf shafts worldwide. With many of the world's best players using its golf shafts, MCA GOLF, INC. has established itself as a dominant force in the golf industry.


For additional information, please contact:


Stacey Benvenuto

Brand Marketing / Tour Representative