Carlsbad, CA - (November 11, 2016) - MRC GOLF, INC. has expanded the Diamana™ +PLUS Limited
Edition line of premium shafts featuring a DIALEAD™ Pitch Fiber to include the Diamana™ M+PLUS
Limited Edition and D+PLUS Limited Edition.
The addition of the Diamana™ M+PLUS Limited Edition and D+PLUS Limited Edition is in response to
the success the brand has seen this past season. Customers were asking for a high-launching and
low-launching option to complement the current smooth, mid-launching Diamana™ S+PLUS Limited
The Diamana™ +PLUS Limited Edition Series is enhanced with MRC’s proprietary DIALEAD™ Pitch
Fiber, known for its lightweight and superior strength. DIALEAD™ Pitch Fiber reduces the overall
shaft weight by several grams and lowers the shaft’s torque.
Diamana™ M+PLUS Limited Edition
Similar to the Diamana™ S+PLUS Limited Edition, the Diamana M+PLUS Limited Edition has been
designed with a higher balance point that maximizes shot-making workability and club fitting
versatility. Its softer tip is ideal for players wanting to go higher, lighter and longer, while capitalizing on
the high balance point movement in equipment. The Diamana™ M+PLUS Limited Edition is available
in 50, 60 and 70-gram (R, S, X) offerings.
Diamana™ D+PLUS Limited Edition
Diamana D+PLUS Limited Edition has been designed with a traditional balance point to help maximize
target performance. It's tip-stiff for stronger players seeking a low launch and low spin in a standard
length, standard weight driver. Diamana™ D+PLUS Limited Edition is available in 60 (S, X, TX), 70 (S,
X, TX), 80-(S, X, TX) and 90-gram (TX) offerings.
“The introduction of the Diamana™ M+PLUS Limited Edition and D+PLUS Limited Edition was in
response to the overwhelming success of Diamana S+PLUS Limited Edition,” says Mark Gunther, Vice
President of Sales and Marketing at MRC GOLF. “Our customers have come to expect a full line of
Mid, High, and Low Launching products when it comes to the Diamana™ line of products and we
want to make sure they have all the options needed to work with the widest range of players.”
The Diamana™ M+PLUS Limited Edition and D+PLUS Limited Edition includes a refined combination
of our most innovative technologies:
DIALEAD™ Pitch Fiber
Pitch fiber is more costly and difficult to manufacture, but is much stronger than standard carbon
fiber. By placing the prepreg fortified with Mitsubishi’s proprietary DIALEAD™ Pitch Fiber in the buttsection
of this new Diamana™ +PLUS Limited Edition Series, we can better prevent shaft deformation
and deliver superior strength, for increased energy transfer during the swing.
Multi-Dimensional Interlay (MDI)
The Multi-Dimensional Interlay (MDI) process has been extended throughout the full length of the
shaft, and not just the tip-section as in previous models. MDI enables us to layer ultra-thin carbon fiber
in incredibly precise patterns and locations along the shaft, giving us pinpoint control over stiffness
and stability. It also maximizes resilience when storing and releasing energy. Because the new MDI
allows us to make use of thinner materials, we can reduce overall shaft weight by 3-to-4 grams
without sacrificing torque.
Our new Tough-QURE™ Resin System developed internally at Mitsubishi Rayon, features extra
polymers that are added during the curing process. These polymers fill tiny gaps in the prepreg,
resulting in better feel and feedback. Tough-QURE™ also helps the material cure faster, producing a
stiffer feel that’s beneficial in the tip section.
High Balance Point
The Diamana™ M+PLUS Limited Edition has been designed with a higher balance point than the
current model. In fact, it's the highest balance point ever offered in our Diamana™ +PLUS Series.
The Diamana™ +PLUS Limited Edition Series incorporates our Variable Torque system that optimizes
performance by targeting shaft torque and frequency. Players of all abilities can benefit from torque
and frequencies designed specifically for R-flex, S-flex and X-flex swing speeds.
Who It’s Best For
Diamana™ M+PLUS Limited Edition. For players wanting to go lighter and longer, while capitalizing
on the high-balance point movement in equipment. It's our highest-launching profile in the Diamana™
+PLUS Limited Edition Series.
Diamana™ D+PLUS Limited Edition. For players seeking a low launch and low spin from a standardlength,
standard-weight driver, with maximum control.
Pricing and Availability
The Diamana™ +PLUS Limited Edition Series is available through MRC GOLF authorized retailers and
dealers nationwide, with a suggested retail price of $350 USD.
Diamana™ M+PLUS Limited Edition will be offered in the following weights and flexes:
Diamana™ M+PLUS Limited Edition 50 (R, S, X)
Diamana™ M+PLUS Limited Edition 60 (R, S, X)
Diamana™ M+PLUS Limited Edition 70 (R, S, X)
Diamana™ D+PLUS Limited Edition will be offered in the following weights and flexes:
Diamana™ D+PLUS Limited Edition 60 (S, X, TX)
Diamana™ D+PLUS Limited Edition 70 (S, X, TX)
Diamana™ D+PLUS Limited Edition 80 (S, X, TX)
Diamana™ D+PLUS Limited Edition 90 (TX)
About MRC GOLF
MRC GOLF, INC. is a wholly owned subsidiary of Mitsubishi Rayon Co., LTD., dedicated to designing
and developing high performance composite golf shafts for discerning golfers everywhere. MRC GOLF
leverages its own resources and raw materials (vertical integration), which gives them a competitive
advantage. Over the years, MRC GOLF has been a leading supplier of premium composite golf shafts
worldwide. With many of the world's best players using Mitsubishi Rayon golf shafts, MRC GOLF has
established itself as a dominant force in the golf industry.
For additional information please contact:
Brand Marketing/PGA TOUR Representative
MRC GOLF, INC.