Carlsbad, CA – (September 08, 2020) – The new DIAMANA™ TB-Series from Mitsubishi Chemical are the first shafts to feature the company’s new Consistent Feel Design™, an innovative approach created to help players take full advantage of the modern dedicated fitting experience.
“We have seen a massive surge in the number of players at all levels who are realizing the benefits of a dedicated fitting,” says Mark Gunther, Vice President of Sales and Marketing for MCA GOLF. “Consistent Feel Design™ allows a player to take full advantage of this process by eliminating any distracting change in feel as you shift among weights and flexes.”
Consistent Feel Design™ minimizes any variance in butt OD, weight and balance point between weights and flexes within a series. For DIAMANA™ TB that means minimal change across a range from 40R2 all the way to 80TX.
“A fitter can move up and down the scale, swapping out shafts without a player noticing any dramatic change in how the club feels in their hands,” says Gunther. “This removes any biases or need to ‘get used’ the next shaft option, which allows the fitter to zero in on the exact right weight and flex combo to maximize that individual player’s performance.”
In comparison to the previous generation, DIAMANA™ TB shafts feature 80% less variance in butt OD through the series and 60% less variance in weight between flexes.
“Fitting is only part of the story,” says Gunther. “As the Fifth Generation of our signature ‘smooth’ profile, DIAMANA™ TB also utilizes one of our newest material advances in the #371 Resin System.”
Mitsubishi Chemical’s new dual-phase #371 Resin System creates a stronger bond and produces a more carbon-rich structure that is both universally stronger and more responsive. The resulting prepreg delivers both high modulus and high elongation, for an overall smoother, more stable blue-board profile.
“This new system represents years of production experience and experimentation within Mitsubishi Chemical,” says Gunther. “It’s not just better, it’s profoundly better.”
In addition, MR70 and Boron fiber are strategically integrated into the shafts to optimize overall strength and stability.
DIAMANA™ TB-Series is ideal for club fitters working with a broad range of players who could benefit from a highly advanced ‘smooth’ profile shaft, fit with even greater precision.
DIAMANA™ TB-Series will be available starting September 8, 2020 at MCA GOLF authorized retailers and dealers nationwide, with a suggested retail price of $400.
Weights and flexes:
DIAMANA™ TB-Series 40 (R2, R, SR, S, X Flex)
DIAMANA™ TB-Series 50 (R, SR, S, X, TX Flex)
DIAMANA™ TB-Series 60 (SR, S, X, TX Flex)
DIAMANA™ TB-Series 70 (S, X, TX Flex)
DIAMANA™ TB-Series 80 (S, X, TX Flex)
Mid Launch and Mid Spin
CONSISTENT FEEL DESIGN™
Created to aid the modern fitting process, Consistent Feel Design™ is an engineering approach that minimizes any variation in butt OD, weight or balance point through an entire shaft series. The goal is to remove any difference a player might feel as they hold a club, thereby removing any distraction when comparing different weights or flexes.
#371 RESIN SYSTEM
A ground-breaking innovation, Mitsubishi Chemical’s #371 Resin System is a unique, dual-phase application that utilizes both epoxy and non-epoxy components to produce a carbon-rich structure with a stronger bond between resin and fiber. The cross-linked phases create both high modulus and high elongation strength, yielding a lighter and universally stronger prepreg.
Specifically designed and developed by Mitsubishi Chemical for high-performance applications, MR70 is an innovative carbon fiber material that is 20% stronger with a 10% greater modulus than conventional materials.
Boron fiber is equivalent in stiffness to high modulus carbon fiber, but with superior compression strength. As a result, it is often utilized for structural reinforcement, most notably in military applications. Mitsubishi Chemical uses Boron fiber in combination with other proprietary materials to produce prepreg options that deliver unprecedented strength and stability.
Ion Plating is a process that creates a sophisticated, premium finish that cannot be achieved by a simple paint application. The shafts are placed in a vacuum chamber where chrome or silver alloy ions are fused to the surface, creating a stunning finish that is more than worth the extra time.
MCA GOLF, INC. is a wholly owned subsidiary of Mitsubishi Chemical Holdings Corporation, dedicated to designing and developing high performance composite golf shafts for discerning golfers everywhere. MCA GOLF, INC. leverages its own resources and raw materials through vertical integration, which gives it a competitive advantage. Over the years, it has been a leading supplier of premium composite golf shafts worldwide. With many of the world's best players using its golf shafts, MCA GOLF, INC. has established itself as a dominant force in the golf industry.
For additional information, please contact:
Brand Marketing / Tour Representative
MCA GOLF, INC.