Carlsbad, CA (March 21, 2016) -- MRC GOLF introduces the newest series in the BASSARA™ ultra-lightweight family – GRAND BASSARA™. GRAND BASSARA™ is a break through in golf shaft innovation, pushing the limits of ultra-lightweight and taking high-performance to another level.
Made in our factories in Toyohashi, Japan, we utilize the tightest tolerances (± 1g ± 1cpm), most rigorous quality control measures we have ever used and the finest lightweight materials available, to develop our most innovative high-performance, 29 and 39-gram ultra-lightweight golf shafts to date.
“We challenged our engineers in Japan to take our highest performing shafts and make them as light as possible without sacrificing performance and feel,” says Mark Gunther, Vice President of Sales and Marketing at MRC GOLF. “The result – GRAND BASSARA™.”
GRAND BASSARA™ not only delivers strength, stability and performance, but also superior feel. The ability to push the limits of ultra-lightweight and performance is largely due to strategic use of an innovative new proprietary carbon fiber material – MR70.
MR70 Carbon Fiber
Specifically designed and developed by Mitsubishi Rayon for high-performance applications in 2014, MR70 is an innovative new carbon fiber material that is 20% stronger and has 10% the modulus than conventional materials. Its high strength and modulus characteristics make it ideal for ultra-lightweight, high-performance golf shaft designs.
Ultra-Light Weight Materials
Our expertise in creating thousands of versions of carbon fiber and resin combinations gives us the ability to create unique high-performance materials designed to deliver exactly what our engineers require to make our ultra-lightweight, high-performance shafts.
GRAND BASSARA™ is finished with an ultra-premium ION Plating (IP) with a jet black dye, and sophisticated holographic decal.
Who It’s Best For
Players who want the versatility of a traditional high-launch and mid-spin smooth bend profile that’s modernized with today’s most advanced materials and resin systems.
Pricing and Availability
The GRAND BASSARA™ will be available immediately through select MRC GOLF authorized retailers and dealers nationwide, and has a suggested retail price of $500 USD. Specifically for drivers and fairway woods, this shaft is offered in the following weights and flexes:
GRAND BASSARA™ 29 (L, R, S)
GRAND BASSARA™ 39 (L, R, S)
About MRC GOLF
MRC GOLF, INC. is a wholly owned subsidiary of Mitsubishi Rayon Co., LTD., dedicated to designing and developing high performance composite golf shafts for discerning golfers everywhere. MRC GOLF leverages their own resources and raw materials (vertical integration), which gives them a competitive advantage. Over the years, MRC GOLF has been a leading supplier of premium composite golf shafts worldwide. With many of the world's best players using Mitsubishi Rayon golf shafts, MRC GOLF has established itself as a dominant force in the golf industry.
For additional information please contact:
Brand Marketing/PGA TOUR Representative
MRC GOLF, INC.